Privacy policy
Privacy Policy
Last updated: 25-08-2026
We appreciate your interest in Flow & Co. London. Protecting your personal information is important to us.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, and what rights you have when using our website or purchasing from us.
As a company established in the Netherlands offering goods to customers in the United Kingdom, we process personal information in accordance with applicable data protection legislation, including the EU General Data Protection Regulation and the UK GDPR.
1. Data Controller
The entity responsible for processing personal information through this website is:
Shop name: Flow & Co. London
Legal entity: YoronEcom
Company registration number (KvK): 98483374
Business address:
Viscontistraat 68 1325SC
Email: hello@flowboutique.co.uk
Flow & Co. London is operated by YoronEcom and currently supplies goods to customers within the United Kingdom.
2. Website Access and Hosting
When you visit our website, certain technical information may be collected automatically, including:
- Pages visited
• Date and time of access
• Referring website or URL
• Browser type and version
• Device and operating system information
• IP address
• Website interaction and technical information
This information may be processed to operate our website, maintain its security, prevent fraud, diagnose technical issues, and improve website functionality.
Where applicable, we rely on our legitimate interest in operating a secure and functional online store.
Our online store is hosted using Shopify’s ecommerce infrastructure. Information processed through our store may therefore also be processed by Shopify in accordance with its own privacy practices.
3. Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the website and improve your shopping experience. These may include:
- Essential cookies required for functions such as the shopping cart and checkout
• Functional cookies
• Analytics and performance technologies
• Advertising and marketing technologies, such as the Meta (Facebook/Instagram) pixel
Essential technologies are used automatically where necessary for the website to function.
Where consent is required for analytics, advertising, or other non-essential technologies, these are only activated once you have given the required consent through our cookie banner.
You can manage your choices at any time through our cookie consent settings. You may also configure your browser to restrict or delete cookies, although this may affect certain website functions.
4. Contacting Us
When you contact us through our contact form, email, or another customer service channel, we may process:
- Your name
• Email address
• Telephone number
• Order number
• Information contained in your message
We use this information to respond to your request and provide customer service. The legal basis may be the performance of a contract, steps taken before entering into a contract, compliance with a legal obligation, or our legitimate interest in communicating with customers and handling enquiries.
5. Customer Accounts and Orders
When you place an order or create a customer account, we may process:
- Your name
• Billing address
• Delivery address
• Email address
• Telephone number
• Order details
• Account information
• Transaction information
We process this information to fulfill your order, arrange payment, provide order and delivery updates, handle returns or refunds, and provide customer service. Processing necessary to fulfil your order is based on the performance of our contract with you.
Certain information may also be retained where required to comply with accounting, tax, fraud prevention, or other legal obligations.
6. Payment Processing
Payments are processed securely through the payment providers made available at checkout. Depending on the payment method you choose, information such as your name, billing address, payment details, transaction amount, and order information may be shared with the relevant payment provider.
Flow & Co. London does not store complete credit or debit card details on its own systems.
Payment information is processed where necessary to complete your purchase and fulfill our contract with you.
7. Shipping and Logistics
To prepare and deliver your order, we share the information necessary for fulfilment with our fulfilment partners, carriers, and logistics providers, and, where applicable, customs authorities.
This may include your name, delivery address, telephone number where required for delivery, email address for delivery updates, and order information. Only information reasonably necessary to process and deliver your order is shared.
8. Analytics, Advertising and Marketing
We may process information about how visitors interact with our website to understand website performance, improve the customer experience, measure advertising effectiveness, and prevent fraud.
Where analytics or advertising technologies require your consent, they are only activated once that consent has been given.
We may send marketing communications where you have opted in and permitted by applicable law. You can unsubscribe from marketing emails at any time using the unsubscribe link in any communication, or by contacting us at hello@flowboutique.co.uk Withdrawing marketing consent does not affect the processing of information necessary for an existing order or other lawful purpose.
9. Sharing Personal Information
We may share personal information with trusted service providers where reasonably necessary to operate Flow & Co. London, including:
- Our ecommerce and website platform (Shopify)
• Payment service providers
• Fulfilment and warehousing providers
• Shipping, delivery, and customs partners
• Customer service providers
• Fraud prevention and security providers
• IT and hosting providers
• Analytics and advertising providers, where permitted by your consent
• Professional advisers such as accountants or legal advisers
• Public authorities, where disclosure is legally required
We do not sell your personal information.
10. International Data Transfers
Some of the service providers involved in operating our online store, processing payments, or fulfilling orders may process information outside the United Kingdom or the European Economic Area. Where this occurs, we take the measures required under applicable data protection legislation, which may include recognised adequacy arrangements, approved contractual safeguards, or other legally permitted transfer mechanisms.
11. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected. The exact retention period depends on the type of information and the reason it is processed.
Order, transaction, accounting, and tax-related information may be retained for longer periods where required by applicable law (typically up to 7 years). When information is no longer required, it is deleted, anonymised, or otherwise securely disposed of.
12. Your Privacy Rights
Depending on applicable data protection legislation and your circumstances, you may have the right to:
- Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Request restriction of processing
• Receive certain information in a portable format
• Object to certain processing, including direct marketing
• Withdraw your consent at any time where processing is based on consent
• Lodge a complaint with a data protection authority
To exercise any of these rights, contact us at hello@flowboutique.co.uk. We may need to verify your identity before completing certain requests, and we will respond within the timeframe required by applicable law.
13. Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, technologies, or business practices. The latest version will always be published on this page together with the date it was last updated.
15. Contact Information
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us.
Trading as: Flow & Co. London
Legal entity: YoronEcom
KvK (Chamber of Commerce) number: 98483374
Registered address: 1325SC Viscontistraat 68
Email: hello@flowboutique.co.uk
Customer service hours: Monday–Friday, 9:00–17:00 (CET)
This address is the company’s registered business and administrative office.
It is not used for returns or product fulfillment.